Wednesday, January 5, 2011

Branding thyself: I swear I was just making things match like a good little designer.

And then there was the purchase of richardrano.com, leading to blog.richardrano.com (from its original ranodc.blogspot generic), thus the need to fulfill multiple mediums as borne from a single hand. In all honesty, this kind of self-branding exercise is necessary to get yourself noticed, appear coherent, and ensure you are hitting the right people, no matter the way they receive new information.


The physical portfolio, the business card, the cover letter/CV package, the folio content (which means web folio), and website all appear as one. Admittedly, this blog doesn't match worth beans. Deal with it :)





The design industry has always experienced this in terms of individuals defining 'what kind of designer' they are in order to appeal to specific types of employers or clients or academic institutions, and in the time of web 2.0, everyone must compete on this level. As experienced curators, should designers bring it to the next level? With all individuals self-branded, is there room or reason to work institutionally? With everyone operating in micro-ecologies, is individual branding another form of mass-customization? There are many a business development meta-blogs that speak on the subject, so just look at some pics, and maybe take a pedagogical position on the architectural / design world.



As experienced curators, should designers bring it to the next level? With all individuals self-branded, is there room or reason to work institutionally? With everyone operating in micro-ecologies, is individual branding another form of mass-customization? There are many a business development meta-blogs that speak on the subject, so just look at some pics, and maybe take a pedagogical position on the architectural / design world.






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